The Geronsins Real Estate Group Rank No. 1 in Sales Volume
Family-owned team sold $177.5 million in Southern California real estate in 2021
ANAHEIM, Calif. (March __, 2022) – The Geronsins Real Estate Group has ranked within the top 10 real estate firms both locally and nationally for a second consecutive year. Totaling $177,500,000 in residential sales volume, the team was No. 1 among all of Berkshire Hathaway HomeServices California Properties’ franchises in Orange County and the #5 medium size team among Berkshire Hathaway HomeServices 50,000 real estate executives globally.
“The Geronsins have built their success on a foundation of integrity, hard work and grit,” said Mark Stark, CEO of Berkshire Hathaway HomeServices California Properties. “They look at challenges as opportunities to WOW their clients. They operate a proven business that succeeds in any environment and deserve all their success.”
The top-selling real estate group also earned the No. 1 ranking among all real estate companies in North Orange County in 2021.
“We have an incredible team who all share the same common goal, creating the most exceptional experience possible for our clients,” said Genelle Geronsin of The Geronsins Real Estate Group. “In a day and age where customer service is a lost art, we truly strive to create a Nordstrom experience with an Amazon timeline.”
The Geronsins Real Estate Group has been honored with a 30-year Legend Award by Berkshire Hathaway HomeServices for more than 30 years of continuously performing at the highest level of success and among “America’s Best” Real Estate Professionals. In addition to the team’s distinctions, they exercise a family-centered philosophy by generously supporting the local community and actively participating in charitable initiatives in Orange County and around the globe.
Geronsin attributes their achievements to giving every buyer an opportunity by negotiating and countering each offer they received on a property, instead of only the top two or three. “In our last five sales, the three who ended up purchasing had the highest price and best terms but were in the lower third of initial offers, and that’s why it’s in the best interest of the seller for us to take the time to negotiate each one.”
The team also found its success through implementing innovative programs to maximize results for clients while staying ahead of the everchanging market. In 2021, they focused on optimizing exposure and expanding pre-marketing methods through videography reach on social media and marketing properties before they hit the market. These efforts led the real estate group to double the amount of offers they were receiving on homes, with more than one property accumulating over 20 offers.
“We amplified our philosophies and strategies this year to really up the ante,” said Geronsin. “When the general public believes it has become easy to sell a house and there is no need for marketing, that is when we double down, oversaturate the market place and over negotiate every offer.”
For more information about Berkshire Hathaway HomeServices California Properties and The Geronsins Real Estate Group, visit www.TheGeronsins.com or call 714-602-3557.
ABOUT BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
Berkshire Hathaway HomeServices California Properties is a wholly owned subsidiary of HomeServices of America, Inc., which also includes Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices Nevada Properties. The firms are leaders in their respective markets with 34 offices and 3,200 real estate sales executives, comprising the largest independently owned Berkshire Hathaway HomeServices franchise in the world. In 2021, the firm completed a record-breaking $9.3 billion in residential home sales throughout Nevada, Arizona and Southern California.
For more information, visit www.bhhscaproperties.com.